नाव बदलताच 120 रुपयांच्या बिअरचं झालं नुकसान, एका वर्षात विक्रीत घट

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बीरा बिअरचे मालक बी9 बेवरेजला आर्थिक वर्षा 2024 मध्ये मोठं नुकसान झालं. विक्रीत 20 टक्क्यांनी घट झाली.

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विक्रीत घट ही नियामक बदल आणि नाव बदलल्याने झाल्याचं सांगण्यात येत आहे. नाव बदलल्याने कोट्यवधि रुपयांचं नुकसान झालं.

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नाव बदलल्याने एका वर्षात कंपनीचा तोटा 68 टक्क्यांनी वाढला. कंपनीने नवीन उत्पादन लेबल नोंदणीसाठी पुरवठा थांबवला. त्याचा विक्रीवर परिणाम झाला.

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2026 मध्ये आयपीओ लाँच करण्यापूर्वी कंपनीने नाव बी9 बेवरेजेज प्रायव्हेट लिमिटेड बदलून बी9 बेवरेज लिमिटेड केलं.

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या सर्व प्रोसेसमध्ये 80 कोटी रुपयांची विक्री थांबवली आणि त्यामुळे तोटा 68 टक्क्यांनी वाढला.

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वाढती स्पर्धा आणि इतर ब्रँडमुळे अधिक नुकसान झाल्याचंही चर्चा रंगली आहे.

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मार्च 2024 मध्ये संपलेल्या आर्थिक वर्षात बी9 बेवरेजेजचं 748 कोटींचा तोटा झाला.

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